Hennessy teams up with their first artist from Poland for a very special collaboration asked us to develop strategy and creative to help raise awareness of the brand in the market. We helped the brand collaborate with top Polish artist O.S.T.R. and came up with a campaign to target a new audience in the market. A series of shoot took place in Warsaw, Lodz and Cognac to create films for online establishing a link between the artist and Hennessy’s brand claim – Never Stop. Never Settle. As part of the campaign, we developed the social media strategy, created key visuals to be used from print to online and developed Hennessy zones in concert venues across the country.
Creative Director: Trent Payne
Photography: Szymon Szczesniak