I’m a Creative Director with a proven record of developing campaigns across different mediums for the world’s most recognised brands. With 22 years of unique international experience in advertising, bringing knowledge & experience of creative strategy, vision, communication, and management with an emphasis on concept and storytelling. I love mentoring, motivating and inspiring teams from young creatives to film directors and photographers delivering superb creative work.
“Over many years, 77 Creative has been a vital creative partner for Ben & Jerry’s. Creative director Trent Payne’s understanding of our brand consistently delivers exceptional work not just in the UK, but also for many of our other markets around Europe.”
Antonia Kaul, Ben & Jerry’s EU Marketing & Innovations Manager
“Trent really understand that concept is key to any campaign. The creative work he does across Europe and beyond is perfect for the MTV brand.”
Nick Leaf, Creative Director Emerging Markets, MTV
Creative Strategy / Advertising / Design / Branding / Digital / Social Media / Online Content / TV / Film & Animation Production / Creative PR / Experiential / Events
Creative Direction / Art Direction / Strategy / Copywriting / Script Writing / Directing / Editing / Graphic Design / Photography / Typography
LVMH / Hennessy / Veuve Clicquot / Moët & Chandon / Belvedere Vodka / Ben & Jerry’s / Unilever / MTV / MTV Staying Alive Foundation / Digicel / Zubrowka / Warner Bros / Disney Channel / HBO / Universal Music / Comet / HMV / Discovery Networks / MTV / Warner Music / Sony / Nike / Puma / Adidas / Gola / Clarkes / Universal International / Working Title / 20th Century Fox / Sega / Eidos Interactive / EA Games / London Zoo / The National Maritime Museum / Eurosport / Volvo / Classic FM / BBC / Sky / Oxbow / Stella Artois / Kronenbourg 1664 / Clover / Ford / British Airways / Barclays